Who We Are

Eudaimonia

Living as your fullest self

Eudaimonia comes from the ancient Greek words eu, meaning “good,” and daimon, meaning “spirit” or “soul.” Rooted in Aristotle’s philosophy, it refers not to momentary pleasure or happiness, but to a lasting state of well-being — living with meaning, expressing one’s potential, and cultivating virtue.

At Eudaimonia Universe, we understand eudaimonia as living as your fullest self. It means honoring the values, joys, questions, and relationships within you, and growing your life in a way that feels truly your own.

We are a research and development company that began in 2016 through collaboration across industry, government, and academia. For over a decade, we have explored human consciousness, inner states, values, relationships, and organizational emergence with diverse stakeholders.

Omusubi Quest is our first B2C service, created to bring these research insights into the everyday lives of individuals.

We aim to create space between stimulus and response, so each person can pause, see more deeply, and choose from their own values. Beyond comparison-based success, division, and binary views of right and wrong, we seek to realize a society where each person can live their own life as their fullest self.